Red Stirs Primal Urges in Men

According to recently released research, women who wear red are found to be more attractive by men. This falls in line with the animal world—female baboons and chimpanzees become redder when they are ovulating, to send out sexual signs to the males, who find the females more attractive.

And as the researchers said, “Our findings confirm what many women have long suspected and claimed—that men act like animals in the sexual realm.”

In the study, done by the University of Rochester in New York, five psychological experiments were done to assess how color might affect a man’s view on a woman’s attractiveness.

The study showed that men found women in red to be more attractive (even the same woman in two different outfits, one red and one of another color—she was more attractive in the red outfit). Additionally, women in red were more likely to be asked out and to receive a more expensive date.

Red did not change how a woman rated the attractiveness of another woman. Nor did it change how a man rated a woman’s likeability, intelligence or kindness.

To read the entire article by Shari Roan a the Los Angles Times, go to http://www.chron.com/disp/story.mpl/headline/features/6082987.html

What are your thoughts on this? Should we all be blonde, wearing red?

~Anna Kathrn