When I got my book deal with The Wild Rose Press the thought that I would have to do promotion made me light-headed and my tummy queasy. Like all authors I love to write and don’t want to lose precious time doing promotion. I didn’t know how to get started so I hired a social media expert to help me. The first thing she told me was I needed to brand myself. Since I write under two different names I needed two different looks for all my social media including my blogs.
For Kayden Claremont,
my paranormal erotica pen name, she found a picture of the universe
that I loved then she added a gorgeous hunk on the right hand side. She
chose a different font and added my logline ‘A glimpse into the steamy
supernatural’. Thus my branding was born.
I hadn’t really spent much time thinking about me as a brand, but I really liked what she had created for me.
Marilyn used the same picture on my Facebook, and Twitter to strengthen my branding.
on my About Page she installed my picture and biography. On my Books
Page she installed the cover of Hell’s Bounty, release October 10, 2014
from The Wild Rose Press, and she made sure my contact information was
there as well. I had never bothered with these two pages,but Marilyn
insisted they be done properly so that if a reader wanted to find out
more information about me they could find it easily.
We decided that my romantic suspense pen name, Karen Blake-Hall,
needed to look suspenseful so she found a picture of a park at night,
then added my logline, ‘Where Sizzling Romance and Thrill Suspense
Collide’. She added a slightly different biography to the About Page
then added the two anthologies that I have short stories in on the Books
My blogs are linked to my Facebook and Twitter so the post is broadcast throughout all of my social media.
an introvert and really I don’t want to be promoting myself, but you
have to put some personal information out there for readers to identify
with. She taught me there is a difference between being personal and
being personable. I’m gluten-free and when I post about food, my numbers
increase. Why? Even if you’re not gluten-free you know someone who is
and it’s nice to find a different recipe to try.
hobbies, your favorite TV shows and movies. Share what you love and
your readers will love them too. Have contests, quizzes and don’t forget
things that bring you joy in your life might bring joy to your readers
Now, am I a master of the blogging universe? Not
really, but I can now use blogs efficiently to connect with like-minded
Please visit Kayden Claremont at:
Hell's Bounty Available Oct 10!