To Meme Or Not To Meme, That Is The Question - Part One

February 2018          

Hello Everyone: Allow me to introduce myself. I write as Sandra Masters for The Wild Rose Press in the Tea Rose Regency line. My heat level for these five published books in The Duke Series is a 4/5. Spicy/Steamy.

Early on in the marketing and promotion program, I experienced success with branding through memes. If you’re a one-person show without a virtual assistant or publicist, you might consider using memes in your social media which is what I did. Lisa Dawn at The Wild Rose Press helped me with my first meme. Thereafter, I managed to gather about seventy-five of them for all my books.

This blog on memes will run for the next four days. Now to this session.  What is a meme?  Whatever you want it to be. Sounds simplistic, but it’s not.

·                     A meme is a graphic image with text or with text representative of a character, place or    scene in your novel.

·                     It can feature a hero, heroine, villain, pet, or an abstract.

·                     It can include the cover of your book in a small version anywhere you choose, most          likely lower left or right of the meme.

·                     It can and should include the title and your author name.

·                     Ideally, if you have a mind-boggling tag line, it will catch the viewer.

If you were a reader/fan scrolling through social media, would these graphics and text lines make you want to know more about the book, the characters, the scenarios, the spice level, and cause to consider purchase of the book?

·                  I speak only for myself.

·                  Memes that are classic, elegant, spicy, and in good taste will attract attention.

·                  No porn and no erotica is allowed by Facebook, Twitter, Instagram, etc.

·                  Even though the memes above are suggestive, they are not blatant.

·                  My personal favorite in One Night With a Duke is the meme about naked imagination      and resourcefulness. Sigh.

·                  Memes do not have to have any text. The picture will speak for itself. Comments can be   made under the meme or anywhere you choose.

·                  I do not use memes for long excerpts.

·                  You can ramp your heat level up or down. You are the boss.

Next blog is: HOW CAN YOU USE A MEME TO YOUR BENEFIT? CAN YOU DO IT YOURSELF? CAN YOU USE MEMES WITHOUT TEXT? WHY? HOW?

The above is another type of graphic: The banner which can be used for post cards, posters, newsletters, blogs, whatever you feel you need to engage your audience.

Have a question? E mail at: sandramastersauthor@gmail.com

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